14 September 2023

The Greener Arena is here – The O2 and beyond

The latest ideas for carbon-neutral, and clean, green events 

Right now, if there’s anything more sought after than a free ticket to the Paris Olympics, it’s sustainability within the events industry. Ever since event organisers realised that going green enhances their reputation and attracts environmentally conscious attendees, the topic is not only hot news, but is being put into practice… fast. 


In the UK, the O2 has been leading the charge towards a net-zero future for events.

First off, Team O2 earned the venue its ‘Greener Arena’ certification, after implementing a whole year of sustainability-driven initiatives. These included the arena going vegan for Billie Eilish’s six show dates in June, as well as a very welcome reduction in single-use plastic through the switch to paper cups and recycled PET plastic wristbands. Not only this, but the O2 arena together with catering partner Levy UK + Ireland is committed to a net zero future by 2025.  


Since then, the O2’s sustainability values, an important part of its Good Vibes All Round initiative, has gone from strength to strength.    


The O2 has been visited by over 100 million people since opening its doors in 2007, and plays host to over 300 events a year. Any carbon savings on this scale is going to make a BIG impact. This is also true of access to the venue, which is easily accessible by swathes of public transport including buses, the Tube, and for those attempting an “entrance with attitude”, you can even arrive by boat. 


Back to the ‘Greener Arena’ certificate – the O2 was awarded this by the nonprofit sustainability expert, AGF. This was the first award of its type to a UK venue, and the O2 earned its new title through careful consideration of how it reduced emissions, as well as the immense achievement of running on 100% renewable energy. Other factors included the health and wellbeing of staff, and Equality, Diversity & Inclusion policies, both of which earned it an ‘Outstanding’ rating.  


Then in June the O2 announced more new measures to strengthen its green credentials. We already mentioned that Billie Eilish’s shows were the springboard for the removal of non-vegan food items from all the menus. But that wasn’t the end of the story, for after Eilish departed the building, the O2 permanently removed the beef burger from the concession stand. 


Not only that, but in February 2024 rock band The 1975 will be headlining 100% ‘carbon removed’ shows. This will be achieved via the O2’s collaboration with carbon removal experts CUR8 and sustainable event specialists A Greener Future, and oversee the extraction of at least 100 tonnes of residual carbon emissions per event. 


And not to be outdone, festivals are following suit.  

Over 5,000 revellers at CarFest experienced the 600-person capacity bp pulse EV silent disco. 100% powered by four EVs, the dance attraction was a world-first in combining electrifying beats, electric cars and EV sustainability solutions.  


Duncan Strain, director of Silent Noize Events, spilled the beans on the action: “This is a historical moment for us, proving that silent discos can happen literally anywhere. We hope to be involved with many, many more electric powered silent discos. We are thrilled that the technology worked perfectly and so many people enjoyed it.” 


These are the new paths being forged by green event organisers towards a mean and carbon-lean future.

Do you have ideas that can put these in the shade? 

If so, mustard XP needs to talk to you about some brilliant jobs that regularly come our way. Our fabulous XP team is waiting for your call, so get your dialling finger at the ready. 0117 929 6060 is the number you’re looking for. 

Recent blog posts

Experiential Events Are Now Hot Christmas Brands

The rise of the Christmas pop-up Pop-ups aren’t just for marketing these days – these experiential events are now hot Christmas brands in their own right. This hasn’t gone unnoticed by a lot of hotels, country houses, parks, and just about any public space, which are being transformed into ticket-only,… Read More

View more

community food bank collection

It’s the time of year to give back to those who need it most, that’s why we’re putting together a community foodbank. The teams across mustard jobs are planning to rustle up as many long-life food, hygiene and sanitary products as possible. Last year’s foodbank donation was impressive, but this… Read More

View more

Early Career Architects and The Pay 100

Fighting for living wage standards within the architectural industry If you’re a fledgling architect, and you’re wondering “What is The Pay 100?”, then it’s time to get acquainted – this motivated and forward-thinking, worker-led organisation has been supporting and inspiring open wage cooperation in the architectural industry since 2022. Read More

View more

Doctor Who’s 60th Anniversary Celebrations

VFX and animation that’s fit for a Time Lord If you’re a Doctor Who fan and into its award-winning VFX, then the last 13 months have been an agonising wait. Because that’s how long it’s been since Jodie Whittaker’s Thirteenth Doctor exited the TARDIS onto Dorset’s Durdle Door and… Read More

View more

The Best Marketing Adverts for Christmas 2023

Christmas commercials that’ll make customers’ hearts sing ‘Tis the season for big budget commercials, because nothing says Christmas like Asda supermarket staff discovering Michael Bublé in a converted customer restroom. Or is it the manager’s office? It’s hard to tell. Anyway, back to business.   The marketing departments of… Read More

View more

Retail Interior Design is Embracing its new Tech Future

How the best interior designers are promoting the space-age shop floor Try saying ‘AR, IR, AI’ four times, as fast as you can. Ten years ago, we’d have all thought it was a Geordie tongue-twister, but lately these three phrases have become part of our everyday conversation. Now add ID… Read More

View more

Creative Genius on display at Disney100: The Exhibition

Once upon a time in London… The Tower of London may contain some of the most priceless royal artefacts in the world, but one item it doesn’t possess within its walls is Cinderella’s glass slipper. The Walt Disney Company does, however, and is using it as part of a fairytale… Read More

View more

The RIBA Stirling Prize 2023 Shortlist and Winner

The finest talent in UK architecture is on display… With fireworks and bonfires just around the corner, it can only mean one thing for architects – it’s time for the RIBA Stirling Prize winner to be announced.. The finalists’ projects are on display for us all to cast an… Read More

View more

100 years of Groundbreaking Animation and VFX from The Walt Disney Company

Unravelling 100 years of VFX and Animation Innovation On 16 October, it’s a whole century since Walter Elias Disney founded his studio. The great man’s legacy is 100 years of groundbreaking animation and VFX innovation, so in The Walt Disney Company’s honour, we’re unravelling some of its most impressive achievements… Read More

View more

Black History Month 2023

Saluting Our Sisters across the Creative Industries From a glamorous African Princess who nursed the sick at Guy’s Hospital, to Mona Baptiste, the honey-voiced blues singer from Trinidad, 2023’s Black History Month is Saluting Our Sisters. This year’s theme will be celebrated across the UK… Read More

View more