Following The Shopper For 30 Years: 7 Life Lessons<\/a>, is that consumers often break rational moulds despite the super-sophistication of a retailer\u2019s AI. Bryan explains: \u201cYears ago, my associates and I learned that grocery shoppers who bought coconuts also tended to buy prepaid calling cards. Why? Because many of these shoppers migrated from tropical places, and the coconuts made them homesick. The lesson: Creativity and insight are needed not just to observe customer activity, but (more importantly) to understand why that behaviour occurs.\u201d<\/p>\nWith all this to keep on top of, marketing in retail is more challenging than climbing Everest in a silk onesie, but it\u2019s also more exciting than it\u2019s ever been before.<\/p>\n","protected":false},"excerpt":{"rendered":"
There\u2019s been a repetitiveness about our conversations for what seems like forever. The pandemic. Lockdowns. War in Ukraine. Surging fuel prices. Inflation. In marketing, it\u2019s always been how consumer shopping habits change, but they\u2019ve never done so as quickly as they are now. No sooner had we come to terms with one seismic shift in […]<\/p>\n","protected":false},"author":3,"featured_media":1567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[6,28,27,5,26],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mustardjobs.co.uk\/wp-json\/wp\/v2\/posts\/1566"}],"collection":[{"href":"https:\/\/www.mustardjobs.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mustardjobs.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mustardjobs.co.uk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mustardjobs.co.uk\/wp-json\/wp\/v2\/comments?post=1566"}],"version-history":[{"count":4,"href":"https:\/\/www.mustardjobs.co.uk\/wp-json\/wp\/v2\/posts\/1566\/revisions"}],"predecessor-version":[{"id":2070,"href":"https:\/\/www.mustardjobs.co.uk\/wp-json\/wp\/v2\/posts\/1566\/revisions\/2070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mustardjobs.co.uk\/wp-json\/wp\/v2\/media\/1567"}],"wp:attachment":[{"href":"https:\/\/www.mustardjobs.co.uk\/wp-json\/wp\/v2\/media?parent=1566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mustardjobs.co.uk\/wp-json\/wp\/v2\/categories?post=1566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mustardjobs.co.uk\/wp-json\/wp\/v2\/tags?post=1566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}