1 July 2024

The 2024 Paris Olympics Logo

What does it mean, and what’s a Phryges??

In case you haven’t heard, 2024 is a leap year. In the UK this means that on February 29th there’s an extra opportunity for it to rain, but for the world it signals something much more exciting – the arrival of the summer Olympic Games.

In case you haven’t heard (number two), this year’s Olympics are taking place in Paris, home to those enemies of athletes and fashion models everywhere – croissants, cheese and wine. As tradition dictates, the host country has spared no expense in preparing for the games, including the unique branding for 2024’s event.

So, in honour of all the hard work and extra hours put in by the marketing department of the Paris Olympic Games, the mustard MD team are donning their berets and taking a close up look at something that’s arguably as important as the competitors themselves – the 2024 Paris Olympics logo.

 

Starring Marianne – evergreen icon of the République française

The visual identity for Paris 2024 links three iconic symbols – the Olympic torch is cleverly combined within a gold medal to create the image of Marianne. Marianne has represented the French republic for hundreds of years and stands as the embodiment of its values: Liberty, Equality, and Fraternity.

The design is also groundbreaking for another reason, as it marks the very first time that the same emblem has been used for both the Olympic and Paralympic Games.

Created by the Royalties-Ecobranding agency, Pierre-Olivier Beckers-Vieujant, chair of the 2024 Olympics commission, is over the moon with the design:

 

“The combination of the gold medal, the Olympic flame, and Marianne brings together the values, history and French touch that will make these Olympic Games truly special.”

 

The typeface used for ‘Paris 2024’ is both clean and elegant, and invokes the Art Deco period between the wars, while casting a stylish throwback to 1924 – the last time Paris hosted the Games.

But what do the three elements of the logo mean?

First up, Marianne is everywhere in French art and popular culture. She’s woven into the very fabric of French identity, as well as representing the beating heart of the 1789 French Revolution.

But where Marianne gives the logo its unique French flavour, the medal and torch are very Olympic in their values – the medal signifies our eternal striving for excellence, while the flame symbolises the energy we share, friendship and unity.

Well, that’s the logo, in an Olympic-sized nutshell. But we can’t possibly sign off without a word about the Paris 2024 mascots. Because, frankly, the Olympics just aren’t the Olympics without something cute to spend our money on.

So, a round of applause, please, for the Paris 2024 Revolutionary Phryges mascots.

The what, we hear you ask?

The Phryges are the cuddly-looking creations that are breaking with the usual animal-centric mascot tradition. Apparently, they “personify an ideal, a powerful symbol of freedom and a historical reference”. They’re called Phryges, as they wear two small Phrygian hats. Basically, we just want one!

Are you ready to lead a marketing revolution for a future Olympic Games?

Well, good for you! And, by the way, we’d like to talk. mustard MD has a constant flow of brilliant people and opportunities coming into our offices, so give us a call on our hotline. The number to dial is 0117 929 6060.


Recent blog posts

The Paris 2024 Olympic Games Opening Ceremony


An Athletic Armada by Olympic torchlight, and other world firsts…  Date for your diary: 26 July 2024, The Paris 2024 Olympic Games Opening Ceremony. Be there, or watch it on your TV – just make sure… Read More

View more

The 2024 Paris Olympics Logo


What does it mean, and what’s a Phryges?? In case you haven’t heard, 2024 is a leap year. In the UK this means that on February 29th there’s an extra opportunity for it to rain, but for the world it signals something much more exciting – the arrival of the… Read More

View more

The Latest Building Superhero – Green Cement


It’s a first for Cambridge University and Architects! The UK’s shortage of housing has been big news for a while now. Just how many new homes need to be built lies somewhere between government projections of 300,000 per year, and a recent analysis by the FT predicting up… Read More

View more

The Blossoming of AR, VR and XR Car Design


From collaboration to acceleration – digital development is BIG news! For the average Joe, the most memorable developments in car tech are the ones that make life easier. Can you imagine hand-cranking a car to start like in the bad old days? Or how about driving without air-con in… Read More

View more

Proudly Announcing our B Corp Certification


The mustard team are wholeheartedly excited to announce our status as B Corp. Officially joining the growing community of accredited B corporations across the world. Becoming one of 2000 businesses in the UK, with a shared vision for the future.   The rigorous process covers all areas of the business… Read More

View more

Retail Design that Packs a Personal Punch


The retail brand community – a new species of social butterfly The pot of gold at the end of the marketing rainbow has always been to succeed in building a great brand community. Success pivots on creating a captivating reason for would-be devotees to join, as well as there being… Read More

View more

The Ever-Expanding AI Universe


Welcome to the next gen! As far as the popular press is concerned, AI is still clickbait heaven for the paranoid. From poaching jobs, to suggestions of an imminent AI-led annihilation of all humankind, the headlines mostly trumpet warnings about the synthetic revolution.   Meanwhile, on Planet Reality there are… Read More

View more

Venice Biennale 2024 – Tickets please!


One title to beat them all – Foreigners Everywhere! If you still haven’t bought your tickets to the Venice Biennale 2024, form an orderly queue please, because the doors are about to open. Running from right now up until 24th November, this year sees the return of the… Read More

View more

The Marketing Job Board 2024 – hot trends!


Where creativity meets data at an office near you Way back in those fresh post-lockdown days, it seemed like life was a heady mix of chasing after the ice cream van and working from home. Not only had we converted our spare rooms into office space, but we’d gone nuclear… Read More

View more

Becoming an Architect – The Career Pathway Guide


A route map for the architectural highways What motivates people to become architects? Well, RIBA’s Director of Education and Learning, Dr Jenny Russell, recently put it like this: “As an architect, you will change the world – quite literally, being responsible for the creation of our built environment, and designing… Read More

View more