10 May 2022

Motion graphics is not just for the movies. Graphic designers take note…

 

Motion graphics is fast becoming a graphic designer’s most valuable tool, so ignore it at your peril. 

A recent survey from Salesforce Research revealed that up to 80 percent of customers value  innovative and interesting brand marketing as much as its products or services. And conversely, short, low-quality content acts like kryptonite to new customers. All well and good and understood! But this information doesn’t solve the problem in itself. How, in an age where we’re looking online for more and more of our experiences, do we get the customers’ attention and keep it? Well, motion graphics can help in a big way, and here’s why. 

Reel ‘em in! 

  1. Brand recall is your number one priority – this means you want your company’s name superglued to the market your products are moving and shaking in. So, adding motion to your digital logos is one very potent example of how to apply this. Google and Spotify have conquered this to the extent that we almost take it for granted.
  2. You remember good motion graphics and forget the bad, right? Yes, you do! The good one catch your eye in the first place, and immediately highlight the benefits of your product or service without the need for sound. This appeals to our human instinct for inquisitiveness – it’s why we stare at things that capture our interest during our everyday lives!
  3. Motion graphics can be used in so many different ways – from getting across a serious point in a fun way, or encouraging customers to interact with social media marketing, to explaining how your product or service can be of use to them. The motion graphics, if done well, will hook people within those valuable first few seconds while they’re still willing to give you a chance.
  4. You can use the motion graphics in various marketing situations. They can be used on consumer sites as explainers, included on social media platforms, on your website, and of course, YouTube.
  5. By using them to create social media GIFs, you could go viral. If your GIF is witty and versatile, people will use it as a form of expression in messages and emails. You get a marketing gold medal if you can achieve this – hell, we’ll forge you a platinum one if we use your GIF ourselves.
  6. Animated infographics – ever found yourself turning an IKEA instruction sheet through 360 degrees to find out where the screws should go? Animated infographics can help with this, and so much more. They’re primarily great to get facts across in an eye-catching way, and they really work.

We could go on and on with the benefits, but the major message is that motion graphics in marketing will allow you to engage with your customers in seconds, and highlight your brand’s quality and message in less than a minute. 

 


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