8 February 2022

Biophilia, you’re so hot right now – ID trends in 2022

We’re now cruising through 2022 (is it February already?), and it’s more than time we had a closer inspection of what’s giving interior designers a racing pulse.  

At the end of last year, we had a look at how sustainability was affecting the ID industry.  This year, it’s no secret that both commercial and home ID have been affected by the pandemic, although in different ways. Although colours and materials cross over, use of space is making bold moves into something different. And like an awful lot lately, nothing’s gonna be the same, baby. 

There are also some really interesting comparisons between what’s hot in the USA and the UK. Curves are being loved on both sides of the Atlantic. So are pieces of vintage furniture – we’ve got to face it, sustainability is not only hot but necessary in today’s world.  

It’s also all about bringing the outside inside – yes, biophilia is all the rage. This means natural surfaces like stone and wood, lots of plants, and materials that blend with nature, like rattan and woven cotton and wool. 

Colour trends are moving away from earth-tone neutrals. It’s all about strong, vibrant colours and high-end wallpapers. We need to see patterns again, and we want them a little bit crazy. They’re bang on trend if they’re sticking to that biophilia concept.  

In a nutshell, everyone is looking at sustainability, quality and the longevity of products.  

A major change in clients’ mindsets has been the redistribution of space. The Covid curse has meant that there are two different wish-lists – home and office/commercial.   

Long separations from friends and family, with extended periods wandering around our family caves, has focused our attention on rooms that we barely use. Innovative designers have been chewing over the different ways in which they can be reinvented depending on how we use our homes.  

It’s not just about the obvious home office, but defined spaces. People are really after comfortable and roomy family areas that are also perfect for entertaining. And with a lot of their previous office time now spent within their own four walls, a separate, quiet place to work is essential. People need to feel that they are mentally leaving their work environment when they clock-off.  

The commute from home-office to kitchen may be extremely short, but the separation is fundamental to work-from-home sanity.  

This new arrangement has also affected change in the redistribution of office space. In the States, interior designers are reporting that companies are driving towards keeping employees safe and healthy. Good to hear. But bosses are also dealing with the new reality of shared offices, with no designated area for one person. Former Household Advice editor Nora Mitchell predicts that “unassigned, shared community space is going to be very successful in 2022. This breaks down the barriers of cubicle type office space and coincides with [a] more work-from-home type of atmosphere.” We can see this easily becoming a huge worldwide trend.  

There’s a lot going on, and it’s presenting challenging yet exciting projects for the ID sector. With this in mind, it’s time for us all to do some serious homework on sustainability as the long-term partner of all ID trends. 2022 has already prepared itself with a host of trailblazing events that will inspire and push innovation in our industry. The BIID publishes a constantly updated list here. So book yourself in, and see you there. 


Recent blog posts

And they’re in! The RIBA Awards 2022


The 23rd June saw the Royal Institute of British Architects’ National Awards for 2022 announce its winners. Projects across the UK that have made a significant contribution to architecture include a new library for Magdalene College Cambridge, and the recreation of a cathedral… Read More

View more

Inside Out – Bringing the outside in this summer


Unless you spent an extended lockdown in the Arctic Circle, you should be familiar with biophilia by now. But just in case you really have been snowed in, nearly all ID this year has been focused on bringing the outdoors indoors. And if you’re a UK… Read More

View more

It’s a wrap for plastic


We don’t mean to be rude, but have you had a good look at your packaging lately? In case you’re confused, we’re talking plastics, not your snappy clubbing clobber. And if the answer is no, it’s time to sit up and take note, because it’s the hot… Read More

View more

Cannes Lions 2022 – back and roaring!


With its reputation for sun, sand and superyachts, Cannes has long been a magnet for the glitterati and festivals. The top two are the ‘no introduction necessary’ film festival, and one of our most favourite industry events, the Cannes Lions International Festival of Creativity. … Read More

View more

The big hitters for animation and motion graphics in 2022…


Early in May we reported how the motion graphics industry is becoming an increasingly important player in the advertising world. But that’s not the only sector these skills are sprinkling fairy dust on. So we thought we’d take a quick look at the best techniques… Read More

View more

Identity Swap – hotels with hidden pasts


Let’s face it, there are some parts of our personal histories that we brag about, and some that we most definitely do not! But when it comes to buildings, it would seem that there’s nothing too murky or quirky that doesn’t add to its architectural glamour. … Read More

View more

Architectural Façade Face-Off – Unusual Exteriors


Just like people, buildings have personality – and in the charisma stakes, bland gets booby prize. Blending-in is fine, elegant yet aloof gets attention, in-yer-face will get a marmite reaction, while charm and originality make the world a better place to live in. With this in mind,… Read More

View more

Motion graphics is not just for the movies. Graphic designers take note…


  Motion graphics is fast becoming a graphic designer’s most valuable tool, so ignore it at your peril.  A recent survey from Salesforce Research revealed that up to 80 percent of customers value  innovative and interesting brand marketing as much as its products… Read More

View more

Exhibitions and Marketing – the post-pandemic dream team


Our recent article about experiential marketing highlighted exactly why our post-pandemic freedom has awakened the beast – that fundamental yearning in most of us to interact. And after a whole lot of digital-only hook-ups, the exhibition industry has gone from nought to 60 in its efforts to give… Read More

View more

Unreal Engine 5 – more real than ever!


We hardly have to tell you what happened on the 5th April just gone, do we. Yep, it was the launch of Unreal Engine 5.   This beaut from Epic Games has capabilities that put it in a whole different ballpark to Unreal Engine… Read More

View more