13 November 2020

Animation in Isolation

During the pandemic, I’ve noticed lots of changes in the market. VFX studios and production houses that were once bursting at the seams with new projects have suddenly found themselves in the doldrums, mainly due to the lack of live action that have been able to take place. With the enforcement of multiple lockdowns and social distancing, it has been near enough impossible to get a working shoot up and running, causing delays in production, and putting a stopper on post-production pipelines.

One art form that has thrived throughout is Animation. In its purest form, animation is defined as:

‘The technique of photographing successive drawings or positions of puppets or models to create an illusion of movement when the film is shown as a sequence’.

Although there are studios that are still heavily involved in stop motion and traditional animation processes, computer animation is the more widely used form nowadays. With the lack of live action needed, studios are able to continue to produce work from a remote standpoint, and can create campaigns, adverts and content without the need to create a set in person.

The ability to remotely utilise animation has proven invaluable to many companies, who have expanded their offerings to keep the workflow going – many studios that once specialised purely in 3D Motion Design are now providing 2D Animation content for social media banners, videos and digital content.  

For me, animation is the perfect art form for dealing with sensitive subjects. Whether it be an explainer video about anxiety, content around wellbeing or even an app to assist with mental health, animation usually plays a big role in the delivery of this sensitive information. The ability to create ‘softer content’ than live action filming gives the viewer a sense of understanding, without having to necessarily connect their feelings with a real person.  

In short, animation plays a huge part in our day to day lives, and we may not even register it. Whether it be the quick video you’ve seen on social media, the UX/UI aspects of your phone, the video game that you’re playing in the evening or the advert you’ve seen on a digital billboard; animation is hugely prevalent in today’s society

If you’re an animator, do reach out. I’m always keen to have conversations with experts in their field, whether it be about the current market, or the next big thing…

James Newman

/ [email protected]

James Newman is the head of mustard’s Visualisation division, mustardVIZ. If you work within the Motion Picture, Gaming or Visualisation sector, and are looking for your next opportunity, then do reach out to him at [email protected]

Recent blog posts

Lessons Learned And Trends To Come – Exhibitions And Events In A 2022 World

This time last year, the events and exhibition industries were caught in the pandemic whirlpool – spiralling round and round, and experimenting with a variety of unfamiliar solutions to not only survive, but to thrive. Mistakes were inevitably made, but we did make it back to the light. With Covid… Read More

View more

Realtime software, the metaverse and beyond…

Welcome to the metaverse! It’s the digital buzzword of the moment, but right now, as far as the international press is concerned, that means Mark Zuckerberg. The king of social networking has staked his claim for ownership of the metaverse concept and development, by renaming the Facebook company…… Read More

View more

Happy Christmas! And the year that was

With Santa about to take a sneaky swig of your best whisky, and 2021 shortly to be labelled a has-been, it’s time to flick through the mustard yearbook, and take stock of what happened to a spinning job market. The employment trends across all sectors this past year have taken… Read More

View more

Why green is the new black in Interior Design

Only a few weeks ago, passers-by chatted and took snaps whilst a figure perched unsteadily on the chimney of a house as it sank rapidly into the waters of the River Avon – and that’s exactly what Stride Treglown and Format Engineers had hoped for. ‘Sinking House’,… Read More

View more

mustard Grad Intake Scheme 2021

What we’re looking for mustard plan to bring in 3 new Trainees to start with us in the summer of 2021 with this year’s graduate intake, so we’re looking to hear from people now with the following attributes in preparation: – 2:2 (MIN) – Degree in one of the… Read More

View more

Remote working…

It has been more than a year since the UK was put into the initial lockdown, and since then life has changed tremendously. Yet, now as the UK starts to make the return to ‘normality’ (if that’s what you can call it), I’m having ever increasing conversations about working location. Read More

View more

mustard Insights – What’s It Like to Interview Here?

This week, we’ve decided to quiz our most recent recruits in order to give you some insight as to what it’s like to interview with us here at mustard! 🎬🎥 If you’re currently looking for an entry-level sales position and want to find out more, get in touch today! 🙋‍♀️… Read More

View more

Graduate CV and Portfolio Tips

It’s that time of year when we see an influx of freshly graduated designers from all the sectors we operate within. With so much competition for job roles, it is important to make yourself stick out from the crowd. So we have put together a few simple tips/rules to follow… Read More

View more

The Benefits of Freelancers

For this month’s blog, I have chosen to write about how in the current market taking onboard freelance staff can greatly benefit companies. This last month has seen the built environment sector gain a substantial increase in work and projects have now started to come back on board and companies… Read More

View more

Securing Talent in a Busy Marketplace

There is no doubt about it, the creative industries are back online! After a rocky 12 months, agencies and brands alike are ramping up their hiring and talented candidates are on the market for mere days/weeks before they’re snapped up. So as a hiring manager, what can you do… Read More

View more