9 July 2024

The Paris 2024 Olympic Games Opening Ceremony

An Athletic Armada by Olympic torchlight, and other world firsts… 

Date for your diary: 26 July 2024, The Paris 2024 Olympic Games Opening Ceremony. Be there, or watch it on your TV – just make sure you don’t miss it. Because this and the closing ceremony are the biggest events watched by almost everyone on the planet.

The Opening Ceremony is a big deal, and it’s all about the athletes witnessing the lighting of the Olympic Cauldron with a rather important giant matchstick, AKA the Olympic Torch. 

This means that it all kicked off months ago when the Olympic flame was lit in Olympia, presided over by a posse of Vestal Virgins. Symbolic Vestal Virgins, of course – this is 2024, after all. And weren’t Vestal Virgins mooching around temples in Ancient Rome, not Greece? Of course they were, but we’re not going to let that spoil the party – the ceremonies are an explosion of fancy dress and musical theatre, after all, and we love them for it! 

The flame has been burning brightly on top of the Olympic torch since it was kindled on the 16th April, and will reach Paris after a 68-day touring schedule carried by a total of 10,000 torch bearers. Finally, on 26 July, the flame will arrive at its home for the duration of the games – the Olympic Cauldron in the Tuileries Garden, right in front of the Louvre Museum. 

 

An Olympic Effort from Creative Team Olympic 

Paris 2024’s Artistic Director and master of ceremonies is Thomas Jolly, and he’s leading a creative team of leading lights including Victor le Masne as the Ceremonies’ Music Director, Maud Le Pladec as Dance and Choreography Director for the Opening Ceremony, and Daphné Bürki as Styling and Costume Director for all four of the Paris 2024 Ceremonies. 

Here’s the official theme ‘Parade’, composed by Victor, which debuted when the flame arrived on French soil, but for all the rest, you’re going to have to wait for the July 26th unveiling.  

What we can tell you, however, is this… 

The ceremony will take place outside the stadium. If you can cast your mind back to all those Olympic ceremonies of yore, you’ll find that this has never happened before. Instead, Paris 2024’s opening extravaganza will wind its way along the River Seine, parading a flotilla of athletes through the heart of the city. Each nation will have its own boat, with all 160 being fully equipped with cameras so viewers and spectators can get up close and personal.  

The parade route is six kilometres long, which will allow a huge number of spectators to take part in the occasion at no cost whatsoever. This, of course, makes it the most inclusive Olympic Games to date, and will also make it the largest Opening Ceremony in history. We’d like to give a heartfelt round of applause to the person responsible for this brainwave, and fingers crossed it’ll become a welcome tradition. 

The parade starts at the Austerlitz Bridge, and from there the magical atmosphere will spread through the streets and across the city with the help of 80 giant screens and speaker systems. The flotilla will then make its way around the two islands at the centre of the city, before passing several official Games venues, and coming to rest at the Pont d’Iéna. Here, the athletes will disembark before the finale at the Trocadéro. 

After all that, your average citizen would be ready to go home… but it ain’t gonna happen. These athletes are laser focused on Gold, and will be giving it all they’ve got for the following 16 days. We do have a sneaking suspicion, however, that they’ll be partying hard at the Closing Ceremony on 11 August, when Paris 2024 will deliver an impressive finale of surprises. 

 

Have you got Olympic-class event ideas that could outshine this mega extravaganza? 

If so, we need YOU! Our brilliant team at mustard XP have job opportunities and creative professionals coming into our offices that will make your heart sing. This can only mean one thing – you need to call us now! The number to dial is 0117 929 6060. 

 

 


Recent blog posts

Creative Reboot : Make 2025 Your Year


Unlock Your New Career Path in 2025 The festive season has come and gone, and as we step into 2025, many of us are ready to embrace fresh beginnings. One of the most popular resolutions for the new year is advancing our careers. Whether you’re seeking to climb higher on… Read More

View more

Creative Campaigns Crammed with Christmas Spirit


Marketing Trends and Memorable Campaigns As the festive season of 2024 approaches, the advertising world is buzzing with innovative Christmas campaigns. From heartwarming stories to immersive digital experiences, brands across the UK are gearing up to engage consumers with creative, engaging content that captures the essence of Christmas. Let’s take… Read More

View more

Winter Architecture


Exceptional Design for Comfort in the Cold As winter approaches, the importance of specialist architectural design becomes evident. Winter architecture goes beyond aesthetics; it prioritizes comfort, energy, efficiency and resilience against the cold. We’ve collated some key design features that enhance warmth and functionality in cold environments.   Passive Solar… Read More

View more

Hauntingly Good: Retro FX for Thrills & Chills


Retro VFX for Thrills & Chills. As Halloween approaches, it’s a good time to look back at the classic horror films to shape… Read More

View more

XP Black History Month UK 2024


Hew Locke at the British Museum, and Black ballet’s pirouetting pioneers… The UK’s annual October celebration of Black History always seems to come and go just too fast. So, it’s really great to see the British Museum and the world of Black ballet offering us an extended sojourn in 2024’s… Read More

View more

Halloween Campaigns That Got Us Spooked!


The best spooky marketing campaigns of 2024  It’s that time of year when the creativity monster is unleashed. Marketing professionals grasp at every Halloween themed pun, play-on-words and joke, they can munster muster.   So, without further adieu let’s jump into the campaigns… Read More

View more

Black History Month UK 2024 – Reclaiming Narratives with Interior Design


It’s October, so not only are we well into autumn, but we’re also celebrating the UK’s Black History Month 2024. This year’s theme, ‘Reclaiming Narratives’, is focussing our minds on Black histories and success stories, whilst correcting historical inaccuracies.     So,… Read More

View more

Black History Month UK 2024 – Reclaiming Narratives 


The brilliant Black Brits of technology and development!    October is special to the UK as our Black History Month, but do you know why it was chosen for this annual celebration?     Well, firstly October is marked in every African calendar… Read More

View more

Experiential Marketing Events – The New Go-To for Brand Growth


Experiential success in a 2024 world!  We’ve pointed it out before, and we’re back again chanting the same mantra – consumers are seeking a real connection with their brand of the moment. And to hit the… Read More

View more

Old-School Marketing Techniques for Tomorrow’s World


The comeback kids are taking us back to basics! The latest buzz in the media world is all about the resurgence of the print magazine. And the surprising thing about it is not the return of its original fanbase, but the youngsters who are increasingly rejecting the… Read More

View more